Centrax Gas Turbines
The Challenge
Effective communication with a global market is paramount for Centrax, an international player in gas-powered turbines. The company had created diverse marketing materials but their design and messaging was fragmented and lacklustre. Matrix were asked to bring consistency and impact to their branding effort, with a wish list that included a modern, dynamic website, brochures and a range of printed resources.
The Project
We took the existing logo as a starting point for a branding overhaul, adopting its bold red and black hues and adding greys and whites to create a simplified palette. We introduced signature visual motifs and consistent typography, selected for a reliable, robust character. These design and branding values fed into everything we crafted for Centrax, from the state-of-the-art website to a range of updated brochure designs.
The Result
Centrax’s branding now projects the company strikingly within a highly technical industry. From the clean, contemporary website and high-impact sales materials to succinct use of language and logically ordered information, everything works. And, crucially, this branding helps Centrax present a coherent and unified identity across all marketing.
As part of our creative endeavours we also produced a range of detailed graphic products. The result is a consistently styled and unique set of images that elevate the quality of Centrax’s marketing well above that of its competitors.
Truly bespoke design features such as this go a long way in supporting and enhancing our clients’ marketing. And computer-generated imagery (CGI) is just one of the specialist services our talented creatives can offer.
