St Elizabeth’s House

Making an impression on visitors.

St Elizabeth’s House

Brief

Nestling on the edge of Devon’s South Hams countryside, St Elizabeth’s House is a charming boutique hotel. Here at Matrix, we were tasked with upgrading the hotel’s online presence. Commissioned to create a new website, our job was to reflect St Elizabeth’s House’s unique allure and communicate its variety of features and services. We would need to provide fresh copywriting throughout the website and develop a style and imagery that showcase the hotel’s historic charm.

Approach

We opted for a clean, contemporary website design but with traditional touches to reconcile its look to the hotel’s Georgian period heritage. To this end, we have used a classy but understated serif font for headings. Gold is applied sparingly throughout the website in headings and link buttons, to subtly evoke quality and luxury. We have also provided succinct new copywriting across the website. But we have given photography the starring role, letting the hotel’s stunning interiors and grounds speak for themselves.

Outcome

St Elizabeth’s House’s website is now an apt online expression of what the hotel offers and stands for. On a practical level, it delivers an effortless experience for users navigating the services available. Accommodation, dining, weddings and functions are all clearly defined and connected with clear calls to action. And the package of web design, image arrangement and written content we have delivered works in harmony. The overall effect is to complement the unpretentious luxury and inviting personality of this hotel and its team.

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