The Challenge

C&C Family Law approached Matrix looking for a new website to reinforce their position as one of the city’s leading family law specialists. Their previous website had become outdated and no longer reflected the company’s ethos to give clear and transparent customer care.

They also wanted to increase their website traffic and the enquiries the site generated, so it needed to be user-friendly and welcoming, with additional online advertising to bring in site visitors who may otherwise have gone elsewhere.

The Project

The new website needed to be easy-to-use for potential clients, but it also needed to be reassuring and welcoming to people at a no doubt difficult time in their life. As well as designing a sleek website, we worked on the website copy to give a reassuring tone of voice with simple explanations and selling points in place of the typical legal jargon.

Once the website was live, we then began to run Google Paid Search adverts to promote C&C Family Law to people who were searching for family law firms in the city and send that valuable traffic to candcfamilylaw.co.uk.

The Result

The new C&C Family Law website gave them a confident and reassuring online presence. By running Google Paid Search Ads once the site was launched, we’ve been able to ensure a steady stream of visitors and subsequent enquiries.

The combination of paid advertising, a search engine optimised structure and a welcoming, well-designed website means that the new C&C Family Law website has seen an excellent conversion rate of 10% of all website visitors.

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10%

conversion rate of all website visitors

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