RetailSystem are one of the leading furniture retail software providers in the UK. After a period of sustained growth, they felt that their competitors had overtaken them in terms of branding and presence in the marketplace. They came to Matrix looking for a new, fresh brand and website that would put them back at the top. With branches in the US and Australia, our web designers needed to factor an international multi-site into the build so that content was tailored to the user’s nationality.
As the project progressed, it was expanded to included printed literature and exhibition stands to launch the new RetailSystem brand. Our design team worked to create a striking brand that showcased all elements of the software while retaining the simplicity of the overall offer. We also needed to ensure that the brand was flexible enough to allow for sub-branding of the tie-in products; AccountSystem and WebSystem.
The result was a slick, modern brand that reflected RetailSystem’s place as the market leader in furniture retail software. The new logo and branding provided the necessary flexibility for use across their different sub brands and website domains. The team at RetailSystem, both in the UK and the US, were delighted with the new look