Alastair Guy Playgrounds

Bespoke, naturally.

Alastair Guy Playgrounds

Brief

As creators of made-to-order wooden playgrounds, the Alastair Guy team are a true one-off. Their brief for Matrix was to reflect their individuality and creativity through their marketing. They asked us to design an updated logo and to upgrade their visual branding. We’d also need to create a modern new website to promote their services and showcase their successes, complete with fresh design and copywriting throughout.

Approach

We first worked to create a logo design which reflected the ethos of Alastair Guy. Our rationale was to capture the company’s independence and to suggest the energy and adventure felt by the children using their installations. This was supported with an updated colour palette and typographic choices. Here, we needed to balance vibrant youthfulness with professional credibility. In creating the website, we opted for a strong display of video and photography, supported by bespoke graphic details.

Outcome

Alastair Guy’s online presence now corresponds with the products and guiding vision of the business. Their website instantly shows what they’re capable of, opening with full-width video of their playgrounds in action. A clear structure and succinct, catchy copy leave users in doubt what Alastair Guy do and the high quality of their craftsmanship. The branding and original graphics throughout presents a sense of fun and adventure, but with a stylish, grown-up restraint to suit the target market. The overall effect is to convey the quality and passion at the heart of this unique and personal brand.

Next project

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