How AI can impact your business and SEO profile
SEO (search engine optimisation) has changed dramatically over the years and with the introduction of advanced AI the likelihood is that it will continue to evolve and change in the future.
Google is investing huge resources into its comprehensive AI search features. Elements such as AI-powered search summaries now affect how users search the web and find answers. For the rest of us running small businesses, this means balancing traditional SEO strategies whilst being mindful of AI generated search results.
Traditional SEO practice has often been evaluated by ranking high on the results page. With AI-powered summaries, it’s about being referenced by AI when it answers users’ questions. The myriad of AI tools like Google’s AI experience, ChatGPT, and other AI assistants are designed to provide clear, concise answers. If your business isn’t being recognised by these tools, there could be an opportunity to improve your visibility.
Google and other AI systems tend to look beyond just your website. They consider your complete online presence, including:
- Website content
- Google Business Profile
- Customer reviews (Google Reviews etc)
- Mentions on other websites and blogs
Consistency and accuracy of information is paramount. If all of this information is clearly available to AI then they are more likely to include your business in their summaries.
Attention to detail and concise information is now more important than ever as AI will look for clear simple answers to its questions. Concentrate on these points to navigate the AI jungle:
Website
Make key information easy to find. About pages, FAQ sections and clear content all help AI understand your business.
Consistency
Ensure your name, address, tel number etc match across your website, listings, and social media platforms.
Provide information
Clearly explain what your business provides. Avoid jargon and unnecessary blurb.
Your reputation matters
Don’t forget, your business is much more than just your website. It’s bound to be mentioned in blogs, social media, and online reviews. Key things to consider include:
- Positive reviews increase your chances of being included in AI summaries.
- A clear, easy-to-navigate website with accurate information
- Keep your Google Business Profile accurate and up to date
- Manage reviews, positive or negative
- Try to positively engage with other businesses, websites and social media
- Making it easy for potential clients to access services and engage
All of the above are simple fundamentals that help AI determine whether your business should be included in summaries and recommendations. AI doesn’t replace SEO, but it is changing it.
Adapting to these changes is important. Businesses that maintain clarity, credibility, and consistency will remain visible while those that don’t may lose out.
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