Smart marketing.

Wiser

Brief

Wiser is a range of smart wireless heating control products. The company behind this brand – Drayton by Schneider Electrics – had previously used Matrix’s design and marketing services for its other products. It is thanks to this successful working history that this major player in the smart home device market trusted us with marketing its new flagship product. Our wide-ranging services for Wiser would need to include packaging design, CGI and video guides.

Approach

Our involvement in Wiser project was at a stage when its branding was already established. This meant working within defined parameters to execute an effective brand activation. We deployed a number of specialist design and marketing skills to maximise impact. This included a set of modern designs for Wiser’s physical packaging. We also created supporting user guides, both in an easy-to-digest printed form, and as videos. For this process, we created innovate CGI graphics and rendered dynamic 3D spaces. For this, we applied slick, cutting-edge design and techniques, bringing a clear and pleasing user experience.

Outcome

Our creative input for Wiser helped drive its marketing and enhance the perception of its product range. Aesthetically, our sharp 3D work and banners – guided by elegant, eye-catching design – helped to differentiate Wiser in the market, and elevated its presentation. From a practical viewpoint, clear messaging and high-quality printed and video user information provided valuable tools to relay information to potential and existing customers. All of this, delivered with coherent messaging, served to drive interest and boost the Wiser brand.

Testimonial

"We know we can always rely on Matrix to produce high-quality content but this time they really pulled it out of the bag and came up with a refreshed approach using CGI. The new animation has taken our comms to the next level at the perfect time. As always your attention to detail was superb as was the end result." 

Farah Shaw - Marketing Communications Manager

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