The Duke of Cornwall Hotel

The Challenge

There’s certainly something special about the Duke. Whether it’s the rich history or its endearing presence, the hotel makes for a stunning slice of Victorian gothic grandeur.

So when it came to redesigning and rebuilding their website, we set out to infuse this air of luxury and elegance in every detail.

The Duke of Cornwall Hotel faced daily frustrations with their old content management system (CMS), such as the inability to add rich media to pages, a difficult-to-use admin area and site-wide search engine optimisation (SEO) issues.

The Project

We committed ourselves to providing a vastly improved experience for visitors to the website with a complete redesign, rebuild and restructure, whilst staying true to the Duke’s individual identity. Copy was rewritten to improve readability and SEO performance, focusing on usability and responsiveness on mobile devices.

The Result

With additions to the homepage, such as a dynamic news feed, featured events, tailored modular sections and a much more intuitive main navigation, visitors to the site can now find pages more quickly and generally have a more pleasurable and enlightening experience.

Matrix also helped refine their branding with a look-and-feel rebrand whilst also revisiting printed literature such as magazine advertising, menus, stationery and hotel welcome packs.


“Matrix provide a first class service to the Duke of Cornwall Hotel. Their attention to detail and commitment is fantastic. No deadline proves an issue and they always go above and beyond to deliver the very best. We are so pleased to be working with the team and we are only just at the beginning of what we hope to be a long and exciting partnership.”

Leila Nottage, Director of Marketing - The Duke of Cornwall Hotel

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The Charles Causley Trust

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