My Peak Online Fitness

Making a strong impression.

My Peak Online Fitness

Brief

Devon gym Peak Health and Fitness set out to extend their business with an online fitness programme service. They looked to Matrix to help make that transformation. Peak’s online presence was already well-established, with an existing website and brand elements that included a logo and colour palette. Our missions was to create a new website for My Peak, complete with added functionality, and to deliver a ‘look and feel’ branding upgrade.

Approach

Taking the brand’s logo and styles, we constructed a new website under a new ‘my.’ subdomain. This helped assert the My Peak branch of the business as a separate entity while also retaining continuity with the original brand. Visually, we expanded on the brand’s current aesthetic, employing a strong pink, black and white theme, and using inspiring imagery. Crucially, we set up an online monthly subscription facility with an e-commerce system to allow payments.

Outcome

The new My Peak website is a seamless addition to the business’s online presence. In terms of style, it reinforces the brand’s striking visual identity. Functionally, it works smartly to tempt would-be customers. That includes clear calls-to-action, and a compelling delivery of My Peak’s information. And the subscription system makes joining easy. Supported with complementing digital marketing efforts, including pay-per-click ad campaigns, we’ve provided a firm foundation for My Peak to extend their reach and conquer the online fitness market.

Next project

Alastair Guy Playgrounds

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