Luxus Home Fragrances
Luxus Home Fragrance are candle manufacturers with years of experience creating luxury candles and diffusers for some of the world’s leading brands.
The company was reborn in 2016, having no existing branding or creative direction, just a vision to make their own branded, inspiring products available to the wider public.
The project began with the branding which had to meet several requirements; it needed to feel personal and handmade, yet clean, professional and high-end. It needed to ‘stand out’ and ‘stand up’ against competitor products whilst also having its own unique identity.
Along with the identity, Matrix produced a series of creative taglines aimed to encapsulate the core values of Luxus.
‘Made with love. Sealed with a kiss.’ was adopted as the primary tagline for retail, with ’Made with love. Made to order.’ adopted for trade. This was then integrated into the branding and formed into an emblem. This emblem was to become an integral part of the identity and was then made into a pattern for use across the packaging and website.
Matrix also led the creative process for the candle and diffuser packaging, producing 3D prototypes and producing final artwork for production.
The final stage of the project was to develop a fully responsive website for the trade side of the business (luxustrade.co.uk) and a fully ecommerce driven website for the retail side of the business.