The Challenge

One of Plymouth’s best-loved brands was been given a digital makeover, courtesy of the team at Matrix.

Famous pasty company Ivor Dewdney approached us to develop and launch a new website to bring the historic firm bang up-to-date.

The Project

The new site celebrates the history of the business at the same time as bringing it up to modern-day, responsive, mobile-friendly standards. The design treatment takes a fresh approach to the traditional brand, while staying true to the firm’s heritage through the use of Ivor’s signature.

All Ivor Dewdney® pasties are said to be ‘lovingly-made’ – and a quality seal has been introduced to reflect this.

The Result

With an impressive reputation that stretches across the UK and abroad, the business already offered a ‘pasties by post’ feature but has now included an online payment facility meaning that, wherever you are, your favourite pasty is just a click away!

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