Exclusive Sliding Doors

Sliding into the market with style.

Exclusive Sliding Doors

Brief

Being trusted with the start-to-finish creation of a new and innovative business venture was an exciting prospect for Matrix. As a service which advocates a premium product, we recognised that user-friendliness and clarity needed to be at the core of this project. By utilising a combination of minimalism and interactivity we needed to reflect the stylish product, whilst eradicating the busy nature we identified in the design of competitors’ websites. Alongside implementing interactive tools and modern branding, it was hugely important to ensure this also translated throughout all social media platforms and advertising campaigns.

Approach

With generating sales and brand awareness being the goal in mind, our team closely analysed user interaction, developing a strategy to increase conversions. We recognised that the previous grey colour palette reduced engagement. By introducing punchy pinks we developed a sales funnel that was implemented across all platforms – carrying customers from our social media campaigns, right through to the shopping basket. In order to provide a strong brand image and consistency throughout, Matrix created an Instagram theme which combined a high-end feel, with a friendly and relatable approach. In continuing this through our social media, Facebook and Google search and display campaigns we engaged with valuable customers and produced results.

Outcome

Our client was overwhelmed by the positive response to one of the most prominent features that we integrated. A bespoke interactive tool which enables customers to design their made-to-measure sliding doors, complete with interactive tutorials, and a slick easy-to-use interface we achieved optimal user experience. Alongside establishing a strong brand image we implemented automated messaging and encouraged users to leave reviews in order to increase credibility. With all of our digital marketing and design efforts combined, our client benefits from a fully functional and refined website, strong branding, social media growth and most importantly, an increase in valued sales.

The right tool for the job

A vital ingredient in this project was a bespoke tool for the online ordering of sliding doors. We developed an elegant system which enabled people to select, design and purchase their made-to-measure products. Our aim was to combine stylish design with impeccable functionality.

This powerful tool employs a simple interface, giving buyers crystal clear, step-by-step guidance through the self-design and ordering process. Original, minimalist graphic illustrations and a logical user journey helped compel customers to buy. These features also supported the quality feel of this online brand.

Finding new openings in the market

As a new arrival on the scene, Exclusive Sliding Doors needed to reach out to potential customers fast. With this in mind, we supported the website launch with a systematic campaign of social media marketing. Our initial focus was on Facebook advertising and promotion via the social sharing website Instagram.

These media allowed us to home in on the brand’s typical customer with precision. Using the targeted demographics of Facebook, we earned wide exposure for Exclusive’s products. On Instagram, we employed a stunning visual theme to inspire engagement and sharing, helping to propel the brand and its products.

Next project

Torquay International School

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