Charles Head Estate Agents

Moving with the times.

Charles Head Estate Agents

Brief

Established over a century ago, Charles Head estate agents are a perennial presence in the South Hams community. The firm are trusted providers of a variety of property services, with branches in both Kingsbridge and Salcombe. But when they decided their own home online needed a revamp, they thought of Matrix. They needed a responsive new website which embraced modern standards while keeping touch with their rich heritage. Also on the agenda was the need for updated written content, since the website’s existing material had been overtaken by the company’s growth and development.

Approach

First, we took time to talk to everyone from the team at Charles Head to gain a fuller understanding. This provided insights into both the company’s history and its current standing – and how this needed to be reflected in their online presence. We took the opportunity to interview each staff member to build up detailed personal profiles. We then set out to create Charles Head’s new website. Our design was guided by its traditional blue and gold brand colours, but thoroughly refreshed in features, structure and functionality.

Outcome

Charles Head’s website now displays a level of quality that impresses throughout. Cutting-edge design standards mean it displays responsively on desktop, tablet or mobile. And full-width sections provide impact and clarity for users. Plus, they enable images of the beautiful South Devon and its charming properties to shine. Newly copywritten pages sharpen the company’s messaging and showcase the individual members that make this a personal, independent firm. We’re pleased to have brought Charles Head’s digital expression up to date while remaining faithful to the brand’s unique history and ethos.

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