Aspire Student Living

Accommodating a global market.

Aspire Student Living

Brief

Aspire approached us with a challenging but exciting project. As providers of luxury student accommodation, they offer lets across three properties in central Plymouth. They called on us to create a full brand identity, a new website and copywriting services. What’s more, with an urgent need to sign up students for the new academic year, this work came with a tight deadline.

Approach

We would need to start with a firm idea of what Aspire represent. Their lets are for students, so clearly a young, vibrant feel would be in order. But more specifically, their accommodation is high-end, aspirational and newly built. What’s more, it’s largely aimed at an overseas market, so it should promote a UK city lifestyle too. In addition, our written content would also have to reinforce the branding and target their chosen audience.

Outcome

With a young, adventurous market firmly in mind, the branding style we adopted for Aspire is bright, confident and sophisticated. We extended the core design concepts through the copywriting and website alike. This then informed a consistent and logical website architecture that allows users to navigate easily to apartment details, with compelling call-to-action signals. And functional features like Chinese language options and mobile-friendly design address the needs of the target market head-on.

Testimonial

"We chose Matrix for a number of reasons, but primarily because they offered a personal, professional service and were enthusiastic to drive the project forward from day 1. We are delighted with the new branding and website and believe it will be key for marketing, bookings and interest in our future student developments. I would highly recommend the Matrix team to others seeking a responsive and innovative creative design company!"

Craig Robinson - Development Manager

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