Aspire Student Living
As providers of newly-built, high-end aspirational student accommodation in Plymouth, Aspire needed a full brand identity, new website and copywriting services. What’s more, with an urgent need to sign up students for the new academic year, there was a tight deadline.
As their lets are for students, a young, vibrant feel was essential.
First, a strong logo and visual identity were required to feed into an engaging website with an abundance of information to organise. In addition, our written content would reinforce the branding and target their largely overseas audience.
With a young, adventurous market firmly in mind, our branding style is bright, confident and sophisticated. An ultra-modern logo presents an instantly recognisable visual reference for Aspire.
We extended this core design concept through the website. The unified colour palette, together with the use of clean, modern type and flat design, create a fresh, lively impression.
We featured quality photos to promote the luxury lifestyle on offer, including full-width images of buildings and interiors and extensive galleries to browse. Copywriting services further maximised the brand.
With design, structure and copy all working towards the same end, the outcome is a website with a distinct identity. A consistent and logical architecture allows users to navigate easily to apartment details with compelling call-to-action signals. And functional features like Chinese language options and mobile-friendly design address the needs of the target market head-on.